OPPORTUNITY
After conducting market research, we noticed that the gig economy aligns perfectly with our product. It involves a high volume of interviews, with less personalized or professional questions compared to white-collar roles, and a constant stream of candidates. This model ensures steady revenue, as we charge recruiters based on the number of interviews conducted.
At the time, manufacturing factories faced extremely high recruitment costs. Many built large in-house recruitment departments, renting office spaces for interviews, purchasing testing equipment, and hiring full-time interviewers to conduct repetitive, manual assessments. Others chose to outsource to RPO or BPO companies, which often resulted in complex processes, time-consuming coordination, high costs, and widespread issues like impersonation or plagiarism.